A TECHNIQUE TO INSERT A VIRTUAL OBJECT INTO A REAL ADVERTISING

Hà Mạnh Toàn, Đỗ Năng Toàn, Trịnh Hiền Anh



DOI: 10.15625/vap.2017.00061

Abstract


Recently, virtual advertising has gradually appeared in several television programs in Vietnam, such as some foreign football programs. One feature in the advertising system is the subsitution for some real images in a physical place in a real video such as ground or the walls. In this paper, we propose a lighting technique when replacing the adverstising image based on the analysis of real light in a physical video.

Keywords


Virtual advertising, VR, AR...

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